Retailer Responsibility Programs
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The Century Council, a not-for-profit organization funded by distillers dedicated to fighting drunk driving and underage drinking, has a number of programs that can assist beverage alcohol retailers in selling their products responsibly. Below is information on the programs that may be of interest to you and your business. |
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| We Don’t Serve Teens® - in partnership with the Federal Trade Commission this public awareness campaign is an effort to help prevent underage purchases and consumption of alcohol throughout the year. The new initiative called “We Don’t Serve Teens,” is designed to inform adults that providing underage drinkers with alcohol is unsafe, illegal, and irresponsible. Elements of the campaign include a television public service announcements, print ad, lapel pins, cold case stickers, register signs, and ceiling danglers. For more information on the campaign or to order materials visit www.dontserveteens.gov or www.centurycouncil.org. |
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Cops in Shops® - a cooperative effort, involving local retailers and law enforcement, designed to deter minors from attempting to illegally purchase alcohol and adults who purchase alcohol for minors. Undercover officers are assigned to participating retail locations; often one works inside the store while a second is positioned outside to apprehend adults who procure alcohol for youth. The program is currently being used or has been used in 43 states nationwide. For more information visit:
http://www.centurycouncil.org/underage/cops.html |
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The 65% Campaign is based on recent survey data stating that 65% of youth obtain the alcohol they drink from their family and friends, The Century Council created a campaign encouraging parents to play a more active role in keeping alcohol out of the hands of teens. The Council continues to host local events, which bring together retailers, wholesalers, and community leaders. Campaign materials are distributed free of charge to retailers and wholesalers nationwide. For more information visit:
http://www.centurycouncil.org/underage/65_percent.html |
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The Blood Alcohol Educator (BAE) is an interactive program for adults that provides the blood alcohol concentration (BAC) limit for driving in a user’s particular state and educates the user on how their personal BAC level changes based on their gender, weight and number and type of drink.
Once in the program’s “Virtual Bar,” the user can select from a variety of drinks to determine their BAC level and a clock calculates how long it will take for the user’s BAC level to return to zero. The BAE is available in both English and Spanish and can be used on the web at www.b4udrink.org.
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Click Here for Other great resources to learn more about combating drunk driving and underage drinking…
