Responsible Retailer Profile

Bloomfield Discount Liquors, David Leon
Connecticut

David Leon (left) pictured with business partner Ken Alsback, receiving the Retailer of the Year Award.

Bloomfield Discount Liquors and all package stores owned by David Leon operate under his personal dedication to responsibility. Leon believes that it is important to maintain perspective – that being a retailer is a profession and that it is important to take action and be involved.

“Realize this is your profession -give back by being involved in important causes that affect our business- like the 65% campaign or joining your local package or liquor store associations to fight for our causes- too many retailers sit back and think someone else is going to do it for them.” -David Leon

In 2004, Bloomfield Discount Liquors partnered up with The Century Council to promote the 65% Campaign, a program based on survey data stating that 65% of youth obtain the alcohol they drink from their family and friends. Reflecting on the experience, Leon noted that customers were very appreciative of the information and the concern Bloomfield showed as a retailer. Leon went onto say that he felt the program planted a seed in parents to keep a close watch on the beverage alcohol they keep in their homes. In addition to participation in the 65% Campaign, all of Leon’s stores work with local police to monitor how employees check IDs, ensure that employees are constantly reminded to check IDs and use age statement forms for any person with questionable identification.

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